The temptation of Jetpack design

A lot of Apples success comes from avoiding the temptation of jetpack design. Heres how they do it:

  • They pick one feature
  • … that the market is familiar with
  • … and they do it better…
  • then they let you know about it

via FJP – Apple avoids the temptation of jetpack design.

The media’s response to the latest iPhone seriously calls into question the credibility a whole horde of tech journalists out there — especially in the face of the the record numbers iPhone preorders have generated.

Reminds me of the refrain of that song:

“Kick ’em when their up! Kick them when they’re down!”